Businesses today have incorporated drastic changes in it from what was there before. Competition has increased manifold and, each day, new brands emerge in the markets.
Businesses today have incorporated drastic changes in it from what was there before. Competition has increased manifold and, each day, new brands emerge in the markets. To cope-up with this competing world, branding has to be given the point of focus. Businesses are applying creative branding ideas to remain at the forefront and emerge as a memorable brand in the market competition. A Creative Concept means being aesthetic, unique, and simplistic at the same time. Not always a unique strategy, but a conventional strategy that is strong enough to strike the chord with its target audience can also be implemented in unique ways every time.
Every brand should have concept behind it. When you hear a brand name, you think of something which is what it represents and the concept revolves around this. Brand Concept is a very important thing in branding, creating a brand, positioning it, and maintaining it. Even if you have a great product or good marketing, unless you have a brand concept that makes your target group or audience connect with your brand, your brand will not have a uniqueness in the market of many similar products. You can find this concept or idea within your brand and you need not look anywhere else.
Every brand has a USP (Unique Selling Proposition or Point) that makes it unique from other similar brands. You know your product more than anybody else. You know to which group you want to sell it, so be original, find the USP and just do it. If your product is a woman’s product like lipstick, think from a woman’s angle on what she would prefer to be in the product like the popular colour, shade, etc. The Brand concept includes all the important elements in a brand like the brand name, its mission, voice and visual style, and tagline of the brand.
As you can guess, the first thing is choosing a brand name. Find one which relates to the product or the idea, memorable for all and easy to say, and not too long. The mission is the aim of your brand and what it conveys to the people. It is similar to the values you upheld with the brand and the voice of the brand. The tagline is a phrase that says what the brand is all about. Visual is how the brand is seen with logo, design, colour, lettering, style, etc. It is very important to familiarize yourself with people to help them identify your brand. It should truly stand out and be attractive, simple, and memorable.
A creative concept is what ties your business idea to a great core. It draws the relational inference between your potential business, the industry, and your targeted market and customers. By defining brand strategies, we create compelling propositions and concepts for outstanding integrated customer experiences. We believe in creating concepts and experiences that change the behaviour of brands. We combine our creative insight to deliver inspiring and ideal concepts that create real brand purpose, meaning, and value where it matters most.