Technically, a corporate video refers to any type of non-advertisement-based\\\\\\\\r\\\\\\\\nvideo content objectively created for or initiated by a brand, business,\\\\\\\\r\\\\\\\\ncompany, corporation, or organisation. It intends to convey a meaningful\\\\\\\\r\\\\\\\\nmessage to the right audience. A Corporate Video can be an employer branding\\\\\\\\r\\\\\\\\nvideo, CSR video, facility video, training video, product, testimonials, etc.\\\\\\\\r\\\\\\\\nNot all corporate videos serve the same purpose and they shouldn’t be the same.\\\\\\\\r\\\\\\\\nSome videos are designed to get new customers, others to get new employees.\\\\\\\\r\\\\\\\\nSome videos want to sell or promote a product, others may be more about raising\\\\\\\\r\\\\\\\\nthe brand awareness of your company as a\\\\\\\\r\\\\\\\\nwhole. Think about what your company has to offer and how you can offer it in\\\\\\\\r\\\\\\\\nthe video. 

Over the years, corporate videos have taken a more important role and\\\\\\\\r\\\\\\\\nbecome a tool for expanding one\\\\\\\\\\\\\\\'s business. Incorporating them into your\\\\\\\\r\\\\\\\\nmarketing strategy can bring a lot of advantages, especially when there\\\\\\\\\\\\\\\'s a\\\\\\\\r\\\\\\\\nchance that it could go viral. For one, they can help you reach more people and\\\\\\\\r\\\\\\\\nmake them understand the visions and goals of your business, and become more\\\\\\\\r\\\\\\\\nfamiliar with your branding style. A good video speaks a million words and can\\\\\\\\r\\\\\\\\nmake even the most uninteresting topic entertaining and more palatable compared\\\\\\\\r\\\\\\\\nto old, boring text that you usually use when churning out a thousand-word,\\\\\\\\r\\\\\\\\nlong-form article in your blog. Make your video personal and a little humor\\\\\\\\r\\\\\\\\ndoesn\\\\\\\\\\\\\\\'t hurt either.  

Benefits of Corporate Videos

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• It makes the audience feel they have\\\\\\\\r\\\\\\\\n experienced your proposition in real life.
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• It thus makes your message more believable and\\\\\\\\r\\\\\\\\n an audience’s empathy is heightened.
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• A well-produced corporate video meets all the\\\\\\\\r\\\\\\\\n objectives you set for it and therefore pays for itself as it generates a\\\\\\\\r\\\\\\\\n return-on-investment (ROI) by some form of saving, one way or the other.
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• It\\\\\\\\\\\\\\\'s the most powerful management and\\\\\\\\r\\\\\\\\n strategic tool that can leverage your business proposition to effectively\\\\\\\\r\\\\\\\\n achieve management, brand, and marketing goals.
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• Most great brands have been built on the back\\\\\\\\r\\\\\\\\n of corporate videos, often in time dispersed intervals in the brand’s\\\\\\\\r\\\\\\\\n lifecycle.
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These are just a couple of the benefits a corporate video can provide. As\\\\\\\\r\\\\\\\\nyou can see, you can achieve anything with a corporate video - it depends on\\\\\\\\r\\\\\\\\nthe goals you set for the production. A corporate profile video does not\\\\\\\\r\\\\\\\\nnecessarily create brand awareness or generate leads but it helps a company to\\\\\\\\r\\\\\\\\nexplain itself in a minimum time. One of the most important uses of a corporate\\\\\\\\r\\\\\\\\nvideo is to express its infrastructure to a potential client, customer, venture\\\\\\\\r\\\\\\\\ncapitalist, investor, or anyone who cannot physically come to the premises. A\\\\\\\\r\\\\\\\\ngood video tends to stay in the audience’s mind longer than any other medium,\\\\\\\\r\\\\\\\\nso the video must be entertaining, engaging, and to the point.