Technically, a corporate video refers to any type of non-advertisement-based video content objectively created for or initiated by a brand, business, company, corporation, or organisation. It intends to convey a meaningful message to the right audience. A Corporate Video can be an employer branding video, CSR video, facility video, training video, product, testimonials, etc. Not all corporate videos serve the same purpose and they shouldnot be the same. Some videos are designed to get new customers, others to get new employees. Some videos want to sell or promote a product, others may be more about raising the brand awareness of your company as  whole. Think about what your company has to offer and how you can offer it in the video. 

Over the years, corporate videos have taken a more important role and become a tool for expanding one\'s business. Incorporating them into your marketing strategy can bring a lot of advantages, especially when there\'s a chance that it could go viral. For one, they can help you reach more people and make them understand the visions and goals of your business, and become more familiar with your branding style. A good video speaks a million words and can make even the most uninteresting topic entertaining and more palatable compared to old, boring text that you usually use when churning out a thousand-word, long-form article in your blog. Make your video personal and a little humor doesn\'t hurt either.  

Benefits of Corporate Videos

• It makes the audience feel they have experienced your proposition in real life.


• It thus makes your message more believable and an audience�s empathy is heightened.


• A well-produced corporate video meets all the objectives you set for it and therefore pays for itself as it generates a return-on-investment (ROI) by some form of saving, one way or the other.


• It's the most powerful management and strategic tool that can leverage your business proposition to effectively achieve management, brand, and marketing goals.


• Most great brands have been built on the back\\\\\\\\\\\\\\\\r\\\\\\\\\\\\\\\\n of corporate videos, often in time dispersed intervals in the brand�s lifecycle.

These are just a couple of the benefits a corporate video can provide. As you can see, you can achieve anything with a corporate video - it depends on the goals you set for the production. A corporate profile video does not necessarily create brand awareness or generate leads but it helps a company to explain itself in a minimum time. One of the most important uses of a corporate video is to express its infrastructure to a potential client, customer, venture capitalist, investor, or anyone who cannot physically come to the premises. A good video tends to stay in the audience�s mind longer than any other medium, so the video must be entertaining, engaging, and to the point.