Your brand name should be attractive, unique, and have a connection with your target audience. It is the identity of the brand, how your company is known and recognised worldwide.

For naming your brand there are a few things to keep in mind.

Clarity about your goals

This is about defining what you wish to achieve through the naming, whether it’s just about a name or about a name that describes your products or services. You can involve the people associated with your company in this process like most important employees and shareholders.

Clarity about your vision and core values

This is about your brand image, how you want it to be seen by others. So, you have to communicate your vision and mission like what this company is for and what values you uphold in your products and services.

Clarity about your customer’s point of view

This is the most important part: your customers. Your brand will only be a success if your customers make it so. It should connect with them, fulfil their needs and satisfy them, make them love your brand. Only then there will be brand loyalty and popularity for your brand. You should have a clear-cut idea about your target audience or group. You have to analyse your brand from a customer’s point of view or perspective. Always choose a short and simple, easy to spell, easy to remember the name for your brand. A long, complicated, or difficult-to-pronounce name will become an obstacle in your brand’s growth and popularity.

Tagline

A tagline is a very attractive short phrase that comes with a brand. It contains the essence of the brand and clearly shows the brand’s positioning, what the personality of the brand is, and what makes the company stand apart from the rest. Usually, the taglines are memorable, attractive, and likable. The three important factors to be considered in creating a good tagline is the clear brand message, the level of out-of-the-box thinking in creating the phrase, and the clear expression of benefits about the brand. Keep these in before you think of creating a tagline.