Your brand name should be attractive, unique, and have a connection with your target audience.
Your brand name should be attractive,
unique, and have a connection with your target audience. It is the identity of
the brand, how your company is known and recognised worldwide.
For naming your brand there are a few
things to keep in mind.
Clarity about
your goals
This is about defining what you wish
to achieve through the naming, whether it’s just about a name or about a name
that describes your products or services. You can involve the people associated
with your company in this process like most important employees and
shareholders.
Clarity about
your vision and core values
This is about your brand image, how
you want it to be seen by others. So, you have to communicate your vision and
mission like what this company is for and what values you uphold in your
products and services.
Clarity about
your customer’s point of view
This is the most important part: your
customers. Your brand will only be a success if your customers make it so. It
should connect with them, fulfil their needs and satisfy them, make them love
your brand. Only then there will be brand loyalty and popularity for your
brand. You should have a clear-cut idea about your target audience or group.
You have to analyse your brand from a customer’s point of view or perspective.
Always choose a short and simple, easy to spell, easy to remember the name for
your brand. A long, complicated, or difficult-to-pronounce name will become an
obstacle in your brand’s growth and popularity.
Tagline
A
tagline is a very attractive short phrase that comes with a brand. It contains
the essence of the brand and clearly shows the brand’s positioning, what the
personality of the brand is, and what makes the company stand apart from the
rest. Usually, the taglines are memorable, attractive, and likable. The three
important factors to be considered in creating a good tagline is the clear
brand message, the level of out-of-the-box thinking in creating the phrase, and
the clear expression of benefits about the brand. Keep these in before you
think of creating a tagline.